Services Marketing Management - Comparison of two service Essay

Services Marketing Management - Comparison of two service sectors(broad explanation in the assignment criteria section) - Essay Example Traditionally, many service industries both business and non business sectors would not be market oriented, in fact, there are several reasons behind it. Marketing business and non business services include some basic elements as marketing goods. And they should focus on good services by defining their segments and target markets. The four main characteristics can differentiate services marketing from goods i.e. intangibility, inseparability, heterogeneity and perishability. These factors should be followed in an effective manner to make service marketing strategy more good and successful. Wolver Hampton Bus Station is owned and operated by the West Midlands Passenger Transport Executive. Under the authority of West Midlands Passenger Transport, they promote and develop public transport across West Midlands. (Transport and travel Research, 2005).This public transport service came into force on 1st October 2002. They work for the benefit and ease for the public in Wolver Hampton and all across West Midlands. They take responsibility to provide effective public transports to its customers. They also promise to provide good and effective service especially for blind and disabled people to make their travel easy and free of hurdles. Because wheelchairs and mobility scooters are increasing in UK, so, they also want to minimize that by providing the people with best and useful way of traveling. Service marketing is basically a concept of providing best services to its users and its customers. This company lacks in this area. They started the bus services but they didn’t provide any satisfactory services to its passengers. Customers are the king because they make the company successful. There were several other issues and problems in Wolver Hampton bus service which really dissatisfied its passengers. In short, this bus service failed to provide good services to their

Selection bias Essay Example | Topics and Well Written Essays - 250 words

Selection bias - Essay Example The lack of a control experiment enhances the manifestation of the selection bias especially given the fact that some of the selected sample die. In determining the credibility of the study, one must investigate the initial distribution with the view to determining the nature of the selection bias. Selection bias is a statistical error that affects the validity of the study. By analyzing the nature of the error as is in the study alongside, it becomes easy to interpret the variables by manipulating other features of the study. Estimating the effects of unbiased treatment is yet another fundamental way of determining the credibility of the study. Such strategies as case matching, multivariate stratification and covariance adjustments help observe consistencies in the research thus validate the credibility of the research (Bostrom, 2002). Indeed, the study had a selection bias of concern. The study graph shows that the groups scored four points higher on the pretest than the comparison group. Additionally, the group had an average of fifty-four while the comparison group had an average of fifty. Such is a manifestation of an error that requires effective treatment during